interview

Interview with Anna Jaegy

Interview with Anna Jaegy – The new imperatives of communication in a raison d’être perspective Anna Jaegy, a consultant specialising in institutional communication and previously Communications Director at Carrefour, has observed the evolution of marketing in an environment increasingly marked by the notion of responsibility. She does not believe that Read more…

interview

Interview with Bernard Richard

Interview with Bernard Richard-Canavaggio, Marketing & Communication Director of DEKRA Is the B2B sector also affected by the concept of responsible marketing? For Bernard Richard-Canavaggio, there is no doubt that the entire profession is caught up in this fundamental movement, which he considers to be resolutely value-creating… provided that a Read more…