Interview with Anna Jaegy – The new imperatives of communication in a raison d’être perspective Anna Jaegy, a consultant specialising in institutional communication and previously Communications Director at Carrefour, has observed the evolution of marketing in an environment increasingly marked by the notion of responsibility. She does not believe that Read more…
“Interview with Benoit Rengade, Customer Experience Director at Michelin Benoît is not a marketer, but his remarkable action in favour of the Customer Experience at Michelin can be considered as a model for all professionals. A success that is based on an uncompromising vision of customer relations practices – even Read more…
Interview with Bernard Richard-Canavaggio, Marketing & Communication Director of DEKRA Is the B2B sector also affected by the concept of responsible marketing? For Bernard Richard-Canavaggio, there is no doubt that the entire profession is caught up in this fundamental movement, which he considers to be resolutely value-creating… provided that a Read more…
Interview with Thomas Husson, VP principal analyst for Forrester The notion that marketing is at the root of consumerism and seeks to manipulate us, creating unnecessary needs and pushing us to over-consume, is unfortunately well established in society. This idea of marketing pollution, of the omnipresence of advertising, of the Read more…
I work at Labellians, which is a distributor and manufacturer of medical devices, materials, equipment and consumables for medical analysis laboratories and industrial or research laboratories. It is a company that is accelerating and plans to become an ETI but was not really marketing until recently. The company wants to Read more…