MARKETING DIRECTOR AT AKIO
A graduate of the Essec business school, Philippe has been evolving for 20 years between three disciplines: marketing, sales and customer relations, of which he seeks the perfect alignment, combining experience in companies as Marketing and Sales Director, and teaching at the IPAG. Humanist, passionate about storytelling, he considers marketing as a science in the making.
Marketer for over 25 years, Patrice is an author, speaker, emotional marketing consultant and teacher for the Inseec group, lSCOM and ESSCA since 2006. Passionate about the customer/brand relationship, he created EforBrands to advise brands and accompany managers towards a human marketing. Patrice is also the author of “La Fidélité du chaos à la zone de confort”, published in January 2017 and “Tout savoir sur le marketing émotionnel” published in November 2013, and the editor of the blog https://marketingemotionnel.com/
Marketing ZERO is a manifesto and a method that aims to change the world of marketing. How to promote this vision?
Who is talking about it and why? You will find here a few statements from the authors and their colleagues… #wearetalking
VIDEO INTERVIEW WITH PHILIPPE GUIHENEUC
During this open exchange, he shares with us his observations on the drifts of marketing and the ways to move towards a marketing that reconciles efficiency, responsibility and meaning…
PODCAST WITH PATRICE LAUBIGNAT
Marketing must reinvent itself! What role does the customer play in this more responsible, authentic and value-driven marketing?
EULOGY FOR A RESPONSIBLE MARKETING
“It’s marketing based on a storytelling idea that places the customer as the hero of the brands, not the other way around…