The Method of Marketing ZERO

“Nearly ten years had passed since the Dursleys had woken up to find their nephew on the front step, but Privet Drive had hardly changed at all. The sun rose on the same tidy front gardens and lit up the brass number four on the Dursleys’ front door; it crept into their living room, which was almost exactly the same as it had been on the night when Mr. Dursley had seen that fateful news report about the owls. Only the photographs on the mantelpiece really showed how much time had passed.”

patrice laubignat

“Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, “and what is the use of a book,” thought Alice “without pictures or conversations?”
So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.”

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After long discussions with our colleagues, many of whom contributed their ideas to the content of this work, we propose here a new way of thinking about marketing, which we call ZERO Marketing. It draws a new cartography of this profession and inspirations that fuel the passion essential to achieve it. Thus, we imagined a double helix, as if to give it both dynamism and stability. Four horizontal lines for inspiration, the “why for”, to guide the marketer and give him a precise line of work, guarantee his fulfillment in a profession that makes sense and that contributes to the happiness of all: